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Thursday Aug 01, 2013
Liverpool FC signs three-year partnership with EA SPORTS™
Thursday Aug 01, 2013
Thursday Aug 01, 2013
Liverpool
Football Club has today announced a new three-year partnership with
Electronic Arts Inc. (NASDAQ: EA) that will make EA SPORTS ™ the Club’s
Official Football Video Gaming Partner commencing from the start of the
2013/14 Barclays Premier League season.
Through the partnership, EA SPORTS will give Liverpool FC fans the opportunity to play FIFA 14
at Anfield for selected fixtures throughout the season. EA SPORTS Goal
of the Month will also offer fans the chance to upload their best FIFA 14 goals for a chance to win great prizes all season long.
Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are
thrilled to have EA SPORTS, one of the world’s leading sports
entertainment brands, as our new partner. We know that so many of our
Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the Club closer to our fans in innovative new ways.”
Jamie McKinlay, VP Marketing, EA SPORTS added, “We have over half a million registered LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14.
We’re looking forward to delivering that authenticity, as well as a
wide range of new and engaging initiatives for this historic club and
its fans.”
EA SPORTS has also captured 360 degree 3D digital head scan images of
the Liverpool FC team, ensuring stunning accurate visuals of players
including Steven Gerrard, Daniel Sturridge and Philippe Coutinho, which
will be featured in FIFA 14 when it releases on September 27th.
FIFA 14 will be available on the Xbox 360® games and entertainment
system from Microsoft, PlayStation®3 computer entertainment system, PC
and other plaforms in the UK, as well as later this year on Xbox One®,
the all-in-one games and entertainment system from Microsoft, and
PlayStation®4.
Liverpool FC fans will also have access to a free download of a special FIFA 14
cover featuring three of the Kop’s favourite players. EA SPORTS will
create exciting LFC content throughout the season, such as match
simulations, wallpapers and behind-the-scenes images of a FIFA 14
pro-player tournament to see whether anyone can dethrone Jose Enrique as
the “FIFA King of Anfield.”
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